A survey of 3,500 Americans by The New Consumer found that 76% of people have tried working out at home during the pandemic—and amazingly, two thirds prefer it. Among millennials, the number is even higher: 82% made the switch and 81% like it more.
This is a huge impact for the future of fitness. TD Ameritrade found that 59% of Americans don’t plan to return to their gym after the pandemic, and analysts and industry insiders believe that gyms and fitness studios as we know them could become a thing of the past. This is a devastating blow to an industry that features more than 40,000 health and fitness centers and has 3 million trainers and other personnel.